Bordeaux, 1st July, 2024 - Displayce, the leading European programmatic platform for digital out-of-home (DOOH) advertising, announces a strategic partnership with Echo Analytics, a pioneer in geospatial data solutions. Displayce becomes the first DOOH DSP to integrate Echo Analytics' premium library of points of interest (POI), offering its users advanced and robust targeting capabilities based on location intelligence.
This integration within the Displayce platform allows users to leverage catchment areas around points of interest and points of sale, offering more precise targeting capabilities for their DOOH campaigns. Catchment areas represent the geographical zones around a point of interest from which a business attracts its customers, which can vary significantly from one location to another. This data enables more accurate drive-to-store strategies, allowing for more relevant targeting and thus improved conversion rates.
By accessing POI data and pedestrian traffic of their competitors, advertisers can broadcast on DOOH screens around these points of sale and unlock growth opportunities. The addition of these location data allows for the creation of highly targeted and contextualized programmatic DOOH campaigns, ensuring that messages reach the right audience in the right places.
Location-based advertising is a crucial topic in our market, and while there are open-source solutions and brands providing their own POI data, industrializing this approach requires a reliable partner. About 70% of our campaigns have a geolocated component. To improve the quality of our data points and ensure their reliability, we needed a third-party partner rather than relying solely on open-source solutions. Echo Analytics met our requirements and standards.
Laure Malergue, CEO an co-founder of Displayce
The future of DOOH will happen with PII-free geolocation data. Brands need to know where, when, and how they are investing their budget and we're thrilled to be part of this transformative experience. Working with Displayce demonstrates the increasing importance of precise and reliable data for location-based advertising and the shift from open-source solutions. We look forward to supporting the success of their platform.
Adam Ejsmont, co-founder and Chief Operating Officer at Echo Analytics
About Displayce
Displayce is the pioneering French platform dedicated to optimizing the purchase, impact, and quality of advertising campaigns on digital out-of-home (DOOH) billboards. Thanks to this specialist programmatic platform, media agencies and brands have one-click access to a vast inventory of digital screens, totaling more than 1,000,000 in 80 countries. This proprietary AI-based technology provides real-time automated panel purchases, differentiated and cookieless targeting capabilities, optimal campaign impact, and quality measurement. Founded in 2014 and based in Bordeaux, Displayce has over 40 experts, with offices in France, Spain, the UK, and Belgium. Since July 2022, JCDecaux has taken a majority stake in the company, which will enable Displayce to accelerate its development. www.displayce.com
