Gordon BONIFACIO appointed ‘Head of Sales’ at Displayce to expand UK market presence

Created in 2014 in Bordeaux, France and with offices in Spain, Netherlands and now the United Kingdom, Displayce stands as the pioneering programmatic demand-side platform for DOOH campaigns, renowned for its technology, expertise, and inventory. With over 1 000 000 connected digital screens spanning across 70 countries, including France, the United States, Netherlands and Spain, Displayce is expanding quickly. The company provides media agencies with the opportunity to instantly buy advertising spaces on digital billboards owned by over 450 media publishers worldwide. With 31 publishers, including JCDecaux UK and with 28 655 screens already available in the United Kingdom, Displayce is thrilled to announce the opening of its inaugural overseas office in London, with the appointment of Gordon Bonifacio as Head of Sales.

With a robust background in programmatic sales spanning various digital platforms, Gordon possesses a wealth of expertise in sales strategy, business development, and international expansion, particularly in the UK market. Prior to his role at Displayce, he served as the UK Sales Director for Splicky, where he made his initial venture into programmatic Digital Out-of-Home (DOOH). During this role, Gordon collaborated closely with UK agencies and specialists, leveraging his insights to unlock the full potential of programmatic advertising within the Out-of-Home space. His experience and innovative approach have significantly contributed to his success in driving growth and creating strategic partnerships in the dynamic digital advertising landscape.

Gordon will serve as a dedicated advocate for the company's mission to transform the advertising industry. His role involves spearheading strategic initiatives that emphasize collaboration with agencies, media owners, and tech partners. Gordon's role at Displayce will be to champion the inclusion of programmatic Digital Out-of-Home in all campaign planning processes, empowering agencies and brands to optimize the impact of their media campaigns. He will focus on empowering brands to leverage the innovative combination of creative and data to amplify their brand  and improve performance metrics. His efforts will establish Displayce as the foremost authority in programmatic DOOH campaigns, not only in the UK but also on a global scale, setting new standards and driving innovation in the ever-evolving world of digital marketing.

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DISPLAYCE is a leading ad-tech platform that bridges the gap between media owners and brands so that they can easily create, broadcast and optimize targeted campaigns in real time on over 1 000 000 screens and outdoor billboards worldwide. This proprietary AI-based technology offers automated per-panel buying, differentiated targeting capabilities, optimized campaign impact and broadcast quality measurement. Founded in 2014 and headquartered in Bordeaux, DISPLAYCE is revolutionizing out-of-home advertising. DISPLAYCE has over 40 experts, with offices in France, Spain, UK and the Netherlands. Since July 2022, JCDecaux has taken a majority stake in the structure and this alliance will give Displayce the means to accelerate its development. www.displayce.com